Event Management Software Market and its key Opportunities and Challenges

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Event Management Software Market and its key Opportunities and Challenges

Event Management Software Market and its key Opportunities and Challenges

ACTIVE Network (US), Arlo (New Zealand), Attendify (US), Aventri (US), Bizzabo (US), Certain (US), Cvent (US), EventBank (US), EventBooking (US), Eventbrite (US), EventGeek (US), EventMobi (Canada), EventPro (Canada), eventuosity (US), Eventzilla (US), Gather Technologies (US), Hubb (US), Hubilo (India), Meeting Evolution (US), Regpack (US), SignUpGenius (US), Social Tables (US), Ungerboeck Software (US), Whova (US), XING Events (Germany), and RainFocus (US)
Event Management Software Market by Component (Software (Event Registration and Ticketing Software, Event Planning Software, Event Marketing Software) and Service), Deployment Type, Organization Size, End User, and Region – Global Forecast to 2024

The Event Management Software Market is expected to grow from USD 5.7 billion in 2019 to USD 11.4 billion by 2024, at a Compound Annual Growth Rate (CAGR) of 15.0% as per a report by MarketsandMarkets. 

Why use of AI and machine learning in event managementto provide more opportunities?

AI and machine learning technologies facilitate organizations to enhance their business processes and improve their attendee experiences. AI offers organizations several benefits, including personalization, interface-less experience through chatbots, and data protection and integrity. Machine learning enables event organizers to predict the sentiments and preferences of attendees, thereby helping them in attaining a competitive edge in planning and effective decision-making. Furthermore, it can facilitate venue hunting and selections based on organizers’ preferences and history. It also enables organizations to tag, curate, and categorize large amounts of content generated throughout the life cycle of an event.

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How wide gap between organizers’ offerings and attendees’ needs remain a challenge?

Attendees have smart devices at their disposal to stay updated in the digital era. However, most organizers approach attendees through established communication channels, such as email marketing and social media marketing. Event planners face challenges in communicating and collaborating with stakeholders, such as customers, attendees, third-party event managers, event marketers, and sponsors. Event management platforms that facilitate cross-collaboration and enhance reporting competencies can aid the event planners in efficiently providing useful information to stakeholders.

Key and emerging market players include ACTIVE Network (US), Arlo (New Zealand), Attendify (US), Aventri (US), Bizzabo (US), Certain (US), Cvent (US), EventBank (US), EventBooking (US), Eventbrite (US), EventGeek (US), EventMobi (Canada), EventPro (Canada),  eventuosity (US), Eventzilla (US), Gather Technologies (US), Hubb (US), Hubilo (India), Meeting Evolution (US), Regpack (US), SignUpGenius (US), Social Tables (US), Ungerboeck Software (US), Whova (US), XING Events (Germany), and RainFocus (US).

Speak to Our Expert Analyst @ https://www.marketsandmarkets.com/speaktoanalystNew.asp?id=136859992

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