The unique story of a brand that gives back

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The unique story of a brand that gives back

The unique story of a brand that gives back

CRU SOX Give Back formula
Two teachers team-up with metal/hardcore celebrity Billy Graziadeu on CRU SOX, a sock brand that gives back.

Throughout the early 90s, Boston born/New York raised Billy Graziadei was forging a path of change with his band Biohazard. On a quest to make the world a better place, one song at a time, the band would eventually become well known for their socially conscious lyrics. In due course, Graziadei formed another band, Powerflo, with Cypress Hill singer Sendog, and not soon after, branched out with his own solo career as BillyBio.

In a parallel universe, there was a 15-year-old Edward Davis mowing lawns in Southern Illinois while listening to Biohazard’s “State of the World Address” on his yellow Walkman. Music was always a huge motivator for Davis to power through daily life, and he can distinctly remember blasting the “Judgement Night” track by Biohazard and Onyx to get pumped up before a game. Growing up in Middle America, the opportunities to experience live music were sparse unless you had the means to travel two or more hours to a venue. By the late 90s, Davis had somehow managed to recruit the shy, quiet girl from his high school PE class, Angela Andrew, to be his concert-going companion. Davis and Andrew ultimately became a husband and wife power couple who would vow to make the world a little better as a team. They continued their schooling together and became teachers, and their education careers eventually led them to Las Vegas, allowing them to make positive changes with their students for many years. When they were ready to extend their reach beyond the classroom, they began developing a plan to make a positive impact on disadvantaged communities, one sock at a time.

Little did they know that this plan would lead them to a very full circle moment in the near future.

Fast forward through several stage dives at Biohazard shows, the Davis’ at long last met up with Metal/Rap pioneer Billy Graziadei after a show and bonded over their love for music, their mutually active lifestyles, and changing the world in each of their ways. They shared their idea with Graziadei of how they wanted to start a sock company based on the philosophy of giving back. Graziadei loved the idea and gave them his full blessing, wishing them well on their new adventure as he shared his own stories about starting new projects.

After a lot of research, hard work and late nights, CRU SOX was born.

The Davis’ sent Graziadei a box of CRU SOX and he immediately fell in love with everything that they had created. The dynamic duo soon became a triple threat powerhouse, and the threesome put their nose to the grindstone and haven’t looked back since!

Socks are one of the most needed articles of clothing for individuals experiencing homelessness and are therefore one of the most requested items by charitable organizations that support and serve that population.

When you purchase pairs of CRU SOX, our unique ‘Give Back Formula’ allows us to donate socks to those in need.

When you buy one pair, we donate one pair. When you buy two pairs, we donate three pairs. When you buy three pairs, we donate five pairs and so on as your order increases. Our specially designed CRU SOX ‘give back’ sock donations only go to reputable charitable organizations that will distribute them responsibly, and that are working toward positive change in their communities.

For a list of the organizations we work with, visit our website and drop us an email at [email protected] with any help expanding our list of charitable organizations.

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